Avoid The Long Webpage Forms

When creating page forms such as request a quote forms or checkout pages, it is important to avoid long page forms. Many people don't take the time to scroll below the fold to see additional content. If your checkout or CTA button is present only at the bottom of a lengthy form, you're shooting yourself in the foot. Many visitors will navigate away from the page in frustration or before they've had the chance to fully consider your offer and act.