Getting Rid Of The Clutter

It's very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options. To keep visitors on your site, make sure pages do not have competing calls to action or visual clutter [e.g., lots of graphics, photographs or animated GIF's] that would draw the visitor's eyes away from the most important part of the page. To further keep clutter down on landing pages, consider limiting the links and options in the header and footer to narrow the focus even further.